I started my career in advertising, eventually moving over to the corporate marketing side. All along, my passion for brand was a common thread to all I did. I'm a brand guy through and through so that's what I write about - branding and marketing. Occasionally I'll throw in a random thought about life here or there too. I hope you enjoy.
Hello there. I am passionate about helping organizations use marketing and branding to get results. This has been the focus of my career.
I became familiar with the concept of branding at my family’s ranch in Lower Bridge, Oregon (where the heck is that? Don’t look…it’s a ghost town now. And, yes, that leaping bunny above is my family's actual brand). Livestock was branded for protection and differentiation. I believe the same thing is true with corporate branding today: Effective brands help differentiate organizations and protect their place in a very crowded marketplace.
If you are equally passionate about branding and marketing - or just musings about life in general - follow me and read along.
Welcome.